Rory Sutherland is a transformative marketing theorist and the definitive architect of behavioural economics in business. As the Vice Chairman of Ogilvy UK and founder of its Behavioural Science Practice, he operates at the high-stakes intersection of psychology, creativity, and commercial strategy. Rory deconstructs "rationalist reductionism," proving that most organisations fail by applying logic to inherently irrational human problems. He assists global boards in navigating innovation fatigue, utilising his "Alchemy" framework to help leaders synchronise psychological "nudges" with vast structural change. By reframing perception as reality, he transforms inexpensive, "unseen" opportunities into measurable drivers of brand loyalty and market-moving growth.

As a speaker, Rory is intellectually formidable and famously witty, translating complex cognitive biases into a rigorous blueprint for bold leadership. He provides the strategic clarity required to abandon "sensible" conformism in favour of creative solutions that actually work in the real world.