Richard Reed CBE

Innocent Co-Founder, JamJar Investor & Author Keynote Speaker on Values-Led Leadership & Brand Growth

Headshot of Richard Reed, founder and keynote speaker on purpose-led growth and building human brands

Richard Reed CBE is a definitive authority on entrepreneurial disruption and values-led business. As the co-founder of Innocent Drinks, he scaled a disruptive startup into Europe’s leading healthy drinks brand, proving that corporate humanity and commercial scale are mutually inclusive. A specialist in brand identity and customer-centricity, Richard steered the company through its landmark acquisition by Coca-Cola while preserving its ethical mission. Now a Partner at JamJar Investments, he fuels high-growth ventures like Deliveroo and Oatly, operating at the forefront of the UK’s venture capital ecosystem.

Richard deconstructs "responsible capitalism," reframing leadership as a system of stewardship. He demonstrates how radical honesty builds brand loyalty and resilient cultures. For 92 Speakers’ clients, he provides a sophisticated roadmap for scaling innovation without losing organisational purpose or commercial discipline.

A warm and candid presence, Richard offers C-suite boards grounded insights into high-stakes growth.

Signature Keynotes

  • Why humanity is a competitive advantage.

  • Growing without losing what makes you different.

  • How values shape long-term success.

  • Why positivity, done properly, drives performance.

  • How systems, not slogans, create success.

The Reed Effect

Vision becomes human, optimistic, and commercially sound.

Audiences leave with:

  • A founder’s perspective on purpose-driven growth

  • Insight into building culture before scale

  • Confidence to lead with personality and principle

  • A realistic view of entrepreneurship and risk

  • Inspiration grounded in optimism and action

Why Book Richard

Richard Reed resonates with leaders and founders who believe business can be a force for good without losing its edge. He brings credibility from having built, scaled, and evolved a beloved brand while keeping values at the core.

He is particularly compelling for audiences focused on entrepreneurship, brand, culture, sustainability, and leadership that balances performance with purpose.

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