Richard Reed CBE
Innocent Co-Founder, JamJar Investor & Author Keynote Speaker on Values-Led Leadership & Brand Growth
Richard Reed CBE is a definitive authority on entrepreneurial disruption and values-led business. As the co-founder of Innocent Drinks, he scaled a disruptive startup into Europe’s leading healthy drinks brand, proving that corporate humanity and commercial scale are mutually inclusive. A specialist in brand identity and customer-centricity, Richard steered the company through its landmark acquisition by Coca-Cola while preserving its ethical mission. Now a Partner at JamJar Investments, he fuels high-growth ventures like Deliveroo and Oatly, operating at the forefront of the UK’s venture capital ecosystem.
Richard deconstructs "responsible capitalism," reframing leadership as a system of stewardship. He demonstrates how radical honesty builds brand loyalty and resilient cultures. For 92 Speakers’ clients, he provides a sophisticated roadmap for scaling innovation without losing organisational purpose or commercial discipline.
A warm and candid presence, Richard offers C-suite boards grounded insights into high-stakes growth.
Signature Keynotes
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Why humanity is a competitive advantage.
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Growing without losing what makes you different.
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How values shape long-term success.
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Why positivity, done properly, drives performance.
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How systems, not slogans, create success.
The Reed Effect
Vision becomes human, optimistic, and commercially sound.
Audiences leave with:
A founder’s perspective on purpose-driven growth
Insight into building culture before scale
Confidence to lead with personality and principle
A realistic view of entrepreneurship and risk
Inspiration grounded in optimism and action
Why Book Richard
Richard Reed resonates with leaders and founders who believe business can be a force for good without losing its edge. He brings credibility from having built, scaled, and evolved a beloved brand while keeping values at the core.
He is particularly compelling for audiences focused on entrepreneurship, brand, culture, sustainability, and leadership that balances performance with purpose.
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