Alex Hunter is best known for helping global brands shift from broadcasting messages to building movements. As the former Head of Online Marketing for the Virgin Group, he worked at the heart of one of the world’s most recognisable brands, shaping how companies create loyalty, relevance, and growth by putting people, not campaigns, at the centre. He is also a pioneer in digital strategy, having overseen Sir Richard Branson’s personal digital presence and the launch of the award-winning Virgin America.

What distinguishes Alex is his clarity on where influence now lives. He examines why attention is rented but community is owned, how brands earn advocacy rather than impressions, and why modern growth depends on participation, not persuasion. His work reframes marketing strategy as relationship-building at scale, where trust, belonging, and shared values outperform reach alone.

For organisations navigating digital fragmentation, declining trust, or the limits of traditional marketing, Alex brings insight that is direct, practical, and energising.