Patrick Fagan is a pre-eminent applied behavioural scientist and the definitive authority on how unconscious cues shape institutional performance. A Sunday Times bestselling author and former Lead Psychologist at Cambridge Analytica, he operates at the high-stakes intersection of data psychology and human choice. Patrick deconstructs culture not as an aspirational statement, but as an observable system of habits, incentives, and behavioural nudges. He advises global brands and political campaigns on how to move beyond "culture drift" by aligning leadership signals with measurable outcomes. His work proves that in volatile markets, organisational resilience is built through the disciplined application of social science rather than mere sentiment.

On stage, Patrick is intellectually electric and provocative, translating complex cognitive biases into a practical roadmap for executive decision-making. He provides a rigorous framework for building trust and engagement, demonstrating how small, repeated signals from leadership determine whether an organisation’s strategy succeeds or stalls.