Eleanor Mills is a pre-eminent cultural commentator and the definitive architect of the "Queenager" movement. As the founder of NOON, a platform for midlife reinvention, she has fundamentally reshaped how global brands and institutions view the power of women over 50. Drawing on a career as Editorial Director of The Sunday Times, Eleanor deconstructs the longevity economy, proving that an aging workforce is not a crisis but a strategic growth opportunity. She operates at the critical intersection of consumer psychology and organisational design, helping leaders move beyond "gendered ageism" to build cultures that retain senior talent and tap into the UK’s most significant spending demographic.

In a live forum, Eleanor is an electric and high-impact storyteller, translating proprietary research into a rigorous framework for institutional stewardship. She provides the strategic clarity required to synchronise demographic strategy with commercial execution, demonstrating why the midlife pivot is essential for modern business resilience. Leaders will leave with a sophisticated blueprint for managing change, gaining the tools to harness the "midlife pound" and transform workforce "churn" into a powerful engine for long-term performance.