Lucy Adams is the pre-eminent authority on the radical reinvention of Human Resources and the definitive architect of high-trust people systems. As a former HR Director at the BBC, she has operated at the centre of one of the world’s most complex public transformations, deconstructing the failure of legacy models. Lucy operates at the critical intersection of organisational design and behavioural science, helping global institutions replace over-engineered processes with the EACH model—treating employees as Adults, Consumers, and Humans. She reframes HR not as a function of control, but as a strategic capability essential for commercial agility and systemic performance.

In a live forum, Lucy is provocative, research-led, and intellectually sharp, translating her senior leadership experience into a rigorous framework for institutional reform. She provides the strategic clarity required to move beyond "engagement fatigue," demonstrating how to synchronise performance management with authentic human behaviour. Leaders will leave with a sophisticated blueprint for building trust, gaining the tools to dismantle coercive structures and replace them with human-centric designs that drive long-term resilience and operational excellence.