Tamara Lohan MBE is a visionary entrepreneur who redefined the luxury travel landscape. As the co-founder and former CEO of Mr & Mrs Smith, she transformed a boutique guidebook into a global digital platform, leading to its landmark acquisition by Hyatt. Now serving as Global Brand Leader at Hyatt, Tamara operates at the critical intersection of digital transformation, consumer behaviour, and sustainable growth. She is a premier authority on how businesses can scale while maintaining the agility, ethics, and "boutique" soul that drive modern customer loyalty.

Tamara specialises in "applied sustainability," proving that ethics and commercial success are symbiotic. A non-executive director for Fortnum & Mason, she deconstructs how organisations can design responsible systems into their core infrastructure. For 92 Speakers’ clients, she provides a sophisticated framework for building resilient brands that earn long-term trust through radical transparency and inclusive leadership.

A practical and intellectually sharp presence, Tamara addresses the realities of strategic innovation.