Martin McCourt is a board-level leader whose career has been defined by turning consumer businesses around under intense commercial pressure. Best known for leading Dyson’s transformation into a global technology brand, he has also held senior leadership and chair roles across retail, manufacturing, and consumer-facing organisations, operating at the intersection of brand, operations, and governance.

What distinguishes Martin is his clarity about what actually drives sustainable performance. He examines how organisations reset after periods of decline, why execution matters more than vision in transformation, and how leadership credibility is earned when difficult decisions must be taken quickly and visibly. His work reframes turnaround not as a dramatic reset, but as a disciplined sequence of commercial, cultural, and operational choices.

For boards and senior teams navigating complexity, margin pressure, or strategic inflection points, Martin brings perspective grounded in consequence rather than theory.