Vicky Pryce

Economist & Authority on Economic Policy, Behaviour & Decision-Making

Vicky Pryce is best known for bringing economics back to where it belongs: human behaviour, real incentives, and difficult trade-offs.

A former Chief Economic Adviser at the UK Department for Business and a long-standing contributor to public economic debate, Vicky has spent her career translating policy into lived impact. Her work focuses on how economic decisions are actually made, inside governments, organisations, and households and why rational models so often fail to predict real outcomes.

She challenges the idea that economics is neutral or technocratic, showing instead how values, bias, and power quietly shape decisions.

As an author, commentator, and adviser across public and private sectors, Vicky brings a rare blend of policy expertise, behavioural insight, and personal authority, speaking candidly about resilience, reform, and the human cost of economic decisions.

Signature Keynotes

Why behaviour matters more than theory.
What happens after decisions are made.
How people really decide.
Who benefits and why.
Lessons from public policy and personal resilience.

The Pryce Effect

Economics becomes human and therefore actionable.

Boards and leaders leave ready to:

Understand how incentives drive real behaviour
Recognise why “rational” policies often misfire
Integrate behavioural insight into economic decision-making
Navigate reform with empathy and realism
Make policy-aware decisions that stand up socially as well as economically

Why Book Vicky

Vicky Pryce brings depth, candour, and credibility to conversations about economics and leadership. She resonates with audiences seeking realism over rhetoric, particularly where policy, markets, and human behaviour intersect. Her perspective is intellectually rigorous, personally grounded, and refreshingly honest.

Book a speaker who reframes economics as a human system not a mechanical one.

VickyP@92Speakers.com