As a leading economics journalist and broadcaster, Soumaya sits between markets, policymakers, and citizens, translating decisions made behind closed doors into consequences felt in everyday life. Her work focuses on how economic power is exercised, how policy choices are framed, and why public understanding often lags behind economic reality.

What distinguishes Soumaya is her attention to process. She decisions, how narratives are constructed around them, who gets heard, which trade-offs are obscured, and how confidence is manufactured or lost. In doing so, she reveals how economic authority is shaped as much by communication and trust as by data.

Soumaya brings clarity to moments when economics becomes politicised, when markets react as much to tone as to substance, and when credibility matters more than forecasts. She helps leaders understand the gap between intention, interpretation, and impact and why closing that gap is now a leadership skill.