Sheena Iyengar

Professor of Business & Authority on Choice, Decision-Making and Human Agency

Sheena Iyengar is known for overturning one of leadership’s most persistent assumptions: that more choice leads to better decisions. A Professor at Columbia Business School and a global authority on choice, she examines how people and organisations decide when options multiply, pressure increases, and consequences matter.

Through decades of research, Sheena has shown how excess choice creates hesitation, fatigue, and regret, and how constraint, when designed well, sharpens clarity and commitment. Her insight addresses a central leadership challenge: how to design environments where people can choose confidently without being overwhelmed or disengaged.

Her talks are calm, analytical, and deeply clarifying. They focus on how leaders make better decisions, and enable others to do the same, by understanding how choice actually works in practice, not how we assume it should.

Signature Keynotes

How people really decide, and why it matters.
Why more is often less.
How leaders avoid paralysis under pressure.
Creating clarity without removing autonomy.
Why limits can improve outcomes.
How environments shape behaviour and judgement.

The Iyengar Effect

Choice becomes a source of clarity, not paralysis.

Audiences leave ready to:

Understand why more options often lead to worse decisions
Design choice environments that improve judgement and action
Reduce decision fatigue at senior and organisational levels
Make confident decisions under complexity and uncertainty
Balance autonomy with structure in leadership and culture

Why Book Sheena

Sheena Iyengar brings rare intellectual authority to one of leadership’s most underestimated challenges: deciding well when everything appears possible. Her insight resonates with leaders navigating complexity, speed, and cognitive overload.

Book a speaker who reframes choice as a design problem leaders must actively shape.

SheenaI@92Speaker.com