Pia Heidenmark Cook is the pre-eminent authority on operational sustainability and the mechanics of circular value chains. As the former Chief Sustainability Officer at IKEA, she pioneered the integration of climate action and responsible growth within one of the world’s most complex global organisations.

On stage for a keynote or when delivering a leadership masterclass, Pia explores the strategic frameworks required to move sustainability from abstract strategy into lived culture and leadership behaviour. She moves beyond high-level ambition to address incentive alignment, demonstrating how to navigate trade-offs and maintain momentum during large-scale transformation. Her perspective provides a blueprint for pragmatic evolution, showing how purpose becomes a measurable driver of success when it is shared and practical.

By anchoring ESG goals in commercial reality, she enables leaders to synchronise circularity with the accountability standards necessary to make sustainability stick at scale.