Paul Armstrong

Founder of TBD Group & Authority on AI & Emerging Technology

Paul Armstrong is a technology commentator, author and founder of TBD Group, known for helping leaders make sense of artificial intelligence and emerging technologies without hype or fear. His work focuses on how technological shifts really land inside organisations, how people interpret them, misuse them, or ignore them and what leaders must understand to respond intelligently.

As AI accelerates across business, media and society, Paul brings a grounded perspective shaped by years of analysis, advising and writing at the intersection of technology, culture and leadership.

His talks are sharp, accessible and refreshingly pragmatic. They focus on what AI actually changes, what it doesn’t, and how leaders can engage with emerging technology without outsourcing thinking or overreacting to noise.

Signature Keynotes

What leaders actually need to understand, and what they don’t.
How to engage with emerging tech calmly and critically.
Why people shape technology outcomes more than tools.
Building confidence and literacy inside organisations.
What changes when intelligence enters everyday work.
Staying grounded as technology moves faster than organisations.

The Armstrong Effect

AI stops being intimidating and becomes understandable.

Audiences leave ready to:

Build practical literacy around AI and emerging technologies
Separate genuine impact from exaggerated claims
Make clearer decisions without technical overload
Lead teams through uncertainty with confidence, not panic
Engage with technology as a leadership issue, not a specialist one

Why Book Paul

Paul Armstrong brings clarity to conversations often dominated by hype or anxiety. His insight resonates with leaders who need to understand AI well enough to make sound decisions, without becoming technologists themselves.

Book a speaker who reframes artificial intelligence as something leaders can question, interpret and use wisely.

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