Mieke De Ketelaere is best known for answering the question most organisations are quietly struggling with: how do we actually make AI work?

An AI strategist and advisor, Mieke focuses on the space between technological capability and organisational reality. Her work examines why AI pilots stall, why tools are under-used, and why productivity gains fail to materialise, not because the technology is weak, but because humans, workflows, and incentives are misaligned.

What distinguishes Mieke is executional clarity. She specialises in human–AI collaboration: how people adopt AI, where trust breaks down, how decision-making shifts, and what leaders must redesign for AI to deliver real value. She challenges the assumption that AI transformation is a technical problem, showing instead that it is behavioural, cultural, and strategic.

For senior audiences, Mieke reframes AI as a leadership responsibility. She brings clarity to how organisations move from experimentation to impact, embedding AI into everyday work without fear, friction, or over-promising.