Lisa Ma is an innovation strategist working at the edge of how technology, behaviour, and economics are reshaping value. She helps organisations understand not just what is changing, but how new systems are forming, and where future advantage is likely to emerge.

She explores how AI, decentralised models, and shifting human behaviour are converging to create entirely new ways of organising work, ownership, and opportunity. Her work challenges leaders to move beyond linear growth thinking, and rethink how value is generated, distributed, and sustained in fast-evolving environments.

Lisa approaches innovation as an ecosystem challenge rather than a product problem. She examines how platforms, incentives, and cultural norms interact, and why organisations that fail to adapt their mental models often miss the real disruption happening beneath the surface.

Her perspective is particularly relevant for leaders navigating new business models, and systemic change.