Johan Norberg
International Economist, Bestselling Author of The Capitalist Manifesto & One of the World's Leading Commentators on Globalisation
Johan Norberg is one of the world's leading economists, historians and commentators on globalisation, recognised for challenging conventional thinking on the future of the global economy. Best known for his bestselling books, including The Capitalist Manifesto, Johan combines history, economics and geopolitics to help leaders understand the forces shaping business, markets and society. Rather than focusing on short-term headlines, he examines the long-term trends driving innovation, economic growth, technological progress and global competitiveness. His evidence-based, optimistic perspective challenges assumptions around decline, protectionism and instability, helping organisations distinguish genuine risks from passing narratives. Whether addressing multinational corporations, financial institutions or government leaders, Johan equips audiences with a clearer understanding of global change and the confidence to make better strategic decisions in an increasingly uncertain world. Insightful, thought-provoking and highly engaging, he leaves audiences with fresh perspectives on the opportunities shaping the future.
Signature Keynotes
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What business leaders need to understand about the forces shaping growth, trade and competitiveness.
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Why freedom, innovation and entrepreneurship continue to drive human progress.
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What today's geopolitical tensions, supply chains and shifting alliances mean for organisations worldwide.
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How history provides a framework for making better strategic decisions in an increasingly unpredictable world.
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Why evidence tells a very different story from the prevailing narrative of decline.
The Norberg Effect
When Johan speaks, conventional thinking is challenged and complexity becomes clearer.
Audiences leave ready to:
Understand the long-term forces shaping the global economy.
Separate evidence from headlines when assessing risk.
Challenge assumptions around globalisation, innovation and economic growth.
Make more confident strategic decisions in an uncertain world.
Recognise the opportunities emerging from technological and geopolitical change.
Why Book Johan
Johan Norberg brings clarity to some of the biggest questions facing business leaders today. Combining economics, history and geopolitics, he challenges assumptions, cuts through complexity and provides a fresh perspective on the trends shaping the global economy. His presentations are intellectually rigorous yet highly accessible, helping audiences understand risk, identify opportunity and make better long-term decisions. For organisations looking beyond today's headlines to understand tomorrow's world, Johan offers one of the most compelling and optimistic voices on the international speaking circuit.
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