James Hardy

E-commerce Expert, Former Alibaba EMEA Head & Ecosystem Strategist

Headshot of James Hardy, expert on customer experience, digital ecosystems, and strategic growth,

James Hardy is a pre-eminent digital leader specialising in the mechanics of global customer experience. During his tenure as Head of EMEA for Alibaba and his foundational years at Amazon, he mastered the world’s most advanced digital ecosystems. He operates at the high-stakes intersection where consumer loyalty is dictated by speed, technical integration, and omnichannel fluidity rather than legacy brand marketing.

James approaches experience design as a rigorous commercial architecture. He identifies the hidden friction points where high-growth organisations lose value as customers move between platforms. For 92 Speakers’ clients, he provides a sophisticated framework for synchronising technology and operations, ensuring digital transformation results in a measurable competitive edge.

An analytical and board-level presence, James deconstructs the architecture of global scale. He offers C-suite executives a grounded roadmap for ecosystem leadership, aligning complex business models with flawless, high-speed delivery.

Signature Keynotes

  • Why platforms redefine value and loyalty.

  • What leaders can learn from digital scale.

  • Designing experience across complex systems.

  • How customers choose in frictionless markets.

  • Why experience decisions belong in the boardroom.

The Hardy Effect

Customer experience becomes a strategic choice, not a functional initiative.

Audiences leave ready to:

  • Understand how platforms and ecosystems shape customer expectations

  • Make confident CX decisions that support growth and scale

  • Align experience with operating model and strategy

  • Avoid fragmented, channel-led CX thinking

  • Compete on relevance in digitally mature markets

Why Book James

James Hardy brings clarity to how customer experience, technology, and growth intersect at scale. His insight resonates with boards and executives responsible for navigating digital complexity without losing commercial discipline.

Book a speaker who reframes CX as a leadership decision with strategic consequence.

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