Bernie Collins

Elite F1 strategist, Sky Sports analyst & decision-making expert

Bernie Collins is one of the most respected strategic minds in Formula One. A former Head of Race Strategy in F1 and now a leading broadcaster and analyst, she is best known for explaining, in real time, how critical decisions are made at 300 km/h with millions watching and no margin for error. Her claim to fame lies in translating extreme performance strategy into insight leaders can immediately apply.

Bernie’s career spans elite motorsport engineering, race-day decision-making, and high-profile media analysis. She brings first-hand experience of operating in environments where data, judgement, teamwork, and time pressure collide.

In keynotes and moderated conversations, she reveals how strategy evolves under uncertainty, why preparation matters more than prediction, and how the best teams stay calm when everything changes at once. She speaks to organisations that operate where speed, complexity, and consequence define success.

Signature Keynotes

How strategy holds under extreme pressure.
What Formula One gets right.
Leading without certainty.
Why small decisions matter most.
Performance thinking at the highest level.

The Collins Effect

Audiences gain a sharp, modern understanding of performance under pressure, including:

Decision-making in fast-moving, high-stakes environments
Strategy when data is incomplete or conflicting
Teamwork and trust under extreme pressure
Managing risk, timing, and execution
Translating technical insight into clear leadership decisions

Why Book Bernie

Bernie Collins is trusted by organisations seeking contemporary insight into strategy, performance, and leadership drawn from the world’s most demanding competitive environment. Her style is clear, engaging, and grounded in real decisions rather than theory, making her particularly effective with senior leaders and technical teams alike.

She brings credibility, pace, and a rare ability to make complex strategy accessible.

BernieC@92Speakers.com